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Nivea-Kao’s New Campaign Promotes Soft Hands

The brand created a video and website for the promotion.

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By: Marie Redding

Senior Editor, Rodman Media

Nivea-Kao created a campaign to promote its Atrix hand cream to Japanese and Asian consumers – and wants shoppers to remember “the soft touch of their mother’s hands.”

There’s a new website, “Thanks To Your Hands,” as well as a video posted on the brand’s YouTube channel called “Mother’s Hands Again.”

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